WHEN INBECOME A FOUNDING FRIEND
How it works

The complete WHEN IN journey.

Five quiet phases that turn a busy week into a confident one. No new app to learn. No long onboarding. Just clarity, when you need it.

01
Before the trip

We learn why you're going.

Share your calendar, hotel, reservations, RSVPs, and priorities. We build a model of your week — what's fixed, what's flexible, what matters most.

  • Upload calendar (.ics) or connect Google / Apple
  • Forward confirmations to your private inbox
  • Tell us the three outcomes that would make the week a success
02
During the trip

Your day, quietly rebuilt every morning.

Your The Playbook adjusts to traffic, weather, energy, and new invitations. You always know what's next — and why it earned its place.

  • Beautiful routes between every meeting
  • Reservations, dress codes, and dietary notes in one place
  • Networking reminders with real context, not just names
03
Daily AI recommendations

Curated, not exhausting.

A short morning brief. A mid-day nudge. An evening option. We don't bombard — we choose.

  • Hidden gems within a five-minute walk
  • Quiet rooms when you need to think
  • The right dinner for the right people
04
Personalized refinement

We get better as the week unfolds.

Loved that lunch? Skipped that panel? We learn — and tomorrow feels even more like you.

  • One-tap feedback after each suggestion
  • Preferences saved for future destinations
  • Your taste, kept private and yours
05
Post-trip follow-up

A graceful close to the week.

A summary of what mattered, who you met, and what to revisit. Ready for next time.

  • Contacts captured with context
  • Reservations and bills exported cleanly
  • A short, kind note from us

Ready to feel prepared, supported, and excited?

Join the Waitlist